Creating a coordinated suite of printed stationery is one of the best ways that we can help our customer look put-together and professional with every consumer interaction.
One simple way of creating a stationery suite is to coordinate letterhead, stationery envelope, and business card stocks, and branded stock options make coordinating the stock choices easy. Branded stocks are an ideal option for coordinating stocks because we can be sure that their ivory, brilliant white, or other shades match.
Choosing similar stocks also allows our customers to utilize their preferred print option, whether that is full color or spot color, on each element of their stationery suite. This allows for easier matching between pieces.
Another way to create a cohesive stationery suite is to coordinate pieces. If our customer have a brand color that they want to highlight we recommend they consider using a matching colored stock for business cards or other accent pieces in their stationery suite.
By using an accent color, the stationery suite will continue to look cohesive but have a more varied, creative look. This is an ideal option for customers who want to convey a lively, friendly, or artistic personality with their brand.
Go One Step Beyond
Stationery suites can go far beyond the basics. Here are just a few of the print pieces that can help create a print suite that serves our customers in every element of their business. Utilize the same series of fonts, colors, and images like customer’s logo to create a cohesive look.
Business Envelopes – While a traditional stationery suite contains envelopes to match letterhead, we also look into business and mailing envelopes. Business envelopes personalized with branded images are a great way for customers to bring the cohesive look of their stationery suite to billings or catalog mailings.
Folders – From keeping offices organized to presenting ideas to customers, branded folders can add a special touch to the customer’s print order. Because a wide variety of folders are available, the customer can choose the one that best fits their business and create a new folder for an upcoming event.
Announcements – When the time comes for customers to send out announcements for company news or invitations for their next big event, creating announcements that coordinate with their existing stationery –
Brochures, Sales Sheets, and Rack Cards – Informative and stylish, brochures are easy to coordinate with customer’s existing stationery. If the customer prefers simple spot color designs, be are sure to coordinate the colors of their informational pieces with their letterhead even if they are going to be utilizing full color images. Also we make sure to include their logo to keep a cohesive look.