Free Logo Design

red-apple-free-logo-design2Your vision is our mission.

Our goal is to serve the local merchants of the Bronx.

When you see global, it means work is outsourced outside the US, taking with it precious middle class jobs. At Chelsea By Design we serve the design and printing needs of the Bronx Local Community.

For this to happen, we learned to listen closely at what you, the customer, want. Translating your ideas to reality is accomplished with modern graphic design and printing technology.

If you’ve been working in the business industry for some time, you already know the value of having strong marketing materials, but if you’re new to the industry or looking to expand you might not know all the value a strong partnership can bring you. Here are our top five reasons why it’s important to have a strong printer for your business.

1. More Solutions

When you have a strong printer, you have access to more solutions than you are able to offer in-house. With a wider variety of products, you can bring in more customers and offer your existing customers more options.

2. Go from “idea” to finished product.

ChelseaPrint also give you the expertise to navigate those solutions more easily. If  you have a vision and need a print product to match, we will be able to help you walk through the decision making process and find the product that is right for you.

3. Complement Your Skills

Your business has its strengths, but it’s hard to cover every one of your customer’s needs in-house. That’s why complementing your skills with a print partner is so important: it opens up new opportunities while still allowing you to play to your strengths.

4. Connect to new products and print processes

When new advances in the print industry arrive, having the right print partner can help you have access to them. This means that … efficiencies and price drops are passed on to you.

5. Confidence

The biggest reason to get a quality print partner for your business is that it allows you to be more confident in running your own business.

Call us: 718-798-8300

 

Multi-Purpose Labels

Multi-Purpose Labels:

For most businesses, marketing dollars are like great parking spots. Limited. This makes getting the most bang for your company’s buck crucial. This age old dilemma of making the best use of limited resources can be frustrating, especially when endeavoring to implement and maintain branding. One financially-savvy way to ensure that marketing budget dollars are smartly spent is by using multi-purpose labels.

Marketing tools are a bit like great actors – the more roles they can successfully play, the better. Consider one label that can be repurposed to have many functions. A small business could order high-quality logo labels to use for such purposes as:

Package branding

Envelope sealing

Promotional use

Trade shows

Gift card embellishments

Store bag sealers

Letterhead

Let’s dig a little deeper and investigate some more ideas for putting these jack-of-all-trade labels to use. When considering trade show give-aways, the same label could be affixed to disposable water bottles, goodie bags, sample packets, bags of candy, paper coffee or cocoa cups, small flashlights, or simply handed out in lieu of business cards.

A bridal boutique could re-purpose the same label to pull extra duty by reinforcing the store’s brand on price tags, invoices, letterhead, thank-you notes, shoe and accessory boxes, or bags.

What about an organic food shop? One creatively designed label might work well to remind patrons of the shop’s geographic location as well as online ordering capabilities when placed on all boxes, bottles, jars, pouches, and other food containers, while also driving home the brand on pamphlets, free recipe idea cards, or other handouts.

In some instances, it’s nice to be able to remove a label without ripping off part of a package label underneath (there’s nothing like unwittingly destroying a crucial part of the product’s instructions or warnings!). We have the perfect solution. Label Works’ removable stock allows for clean and easy removal of the label from a variety of surfaces. Nothing lost!

Looking to capture some extra attention? Consider freeform™ labels. This patented technology allows Label Works to create a uniquely-shaped label that works well on multiple products. What do we mean by uniquely-shaped labels? With freeform™, we’ve thrown the need for standard label shapes out the window. Need a label shaped like a puzzle piece? No problem. An umbrella? We’ve got you covered. You name it, we’ll cut it! This can add some pizzazz that will get any label noticed. And let’s be honest, they’re just a load of fun.

Our customer service experts are ready to answer any and all questions you might have about multi-use labels. Please give us a call! We’re here from 9 a.m to 6 pm (CST), Monday through Friday, at 718-798-8300. We look forward to discussing with you the many wonderful ways multi-use labels can help those marketing budget dollars stretch.

Business Stationery Suites

Creating a coordinated suite of printed stationery is one of the best ways that we can help our customer look put-together and professional with every consumer interaction.

Coordinate

One simple way of creating a stationery suite is to coordinate letterhead, stationery envelope, and business card stocks, and branded stock options make coordinating the stock choices easy. Branded stocks are an ideal option for coordinating stocks because we can be sure that their ivory, brilliant white, or other shades match.

Choosing similar stocks also allows our customers to utilize their preferred print option, whether that is full color or spot color, on each element of their stationery suite. This allows for easier matching between pieces.

Accent

Another way to create a cohesive stationery suite is to coordinate pieces. If our customer have a brand color that they want to highlight we recommend they consider using a matching colored stock for business cards or other accent pieces in their stationery suite.

By using an accent color, the stationery suite will continue to look cohesive but have a more varied, creative look. This is an ideal option for customers who want to convey a lively, friendly, or artistic personality with their brand.

Go One Step Beyond

Stationery suites can go far beyond the basics. Here are just a few of the print pieces that can help create a print suite that serves our customers in every element of their business. Utilize the same series of fonts, colors, and images like customer’s logo to create a cohesive look.

Business Envelopes – While a traditional stationery suite contains envelopes to match letterhead, we also look into business and mailing envelopes. Business envelopes personalized with branded images are a great way for customers to bring the cohesive look of their stationery suite to billings or catalog mailings.

Folders – From keeping offices organized to presenting ideas to customers, branded folders can add a special touch to the customer’s print order. Because a wide variety of folders are available, the customer can choose the one that best fits their business and create a new folder for an upcoming event.

Announcements – When the time comes for customers to send out announcements for company news or invitations for their next big event, creating announcements that coordinate with their existing stationery –

Brochures, Sales Sheets, and Rack Cards – Informative and stylish, brochures are easy to coordinate with customer’s existing stationery. If the customer prefers simple spot color designs, be are sure to coordinate the colors of their informational pieces with their letterhead even if they are going to be utilizing full color images. Also we make sure to include their logo to keep a cohesive look.

Product Labels

You Never Get a Second Chance at Making a First Impression.

Product Labels:

Product packaging has evolved considerably over the years. Food has been stored and sold in bottles since the 1700s, with cans coming on the scene in the 1800s. But these were often crudely labeled, and certainly didn’t convey today’s necessary information, such as a list of ingredients, where the product was made, or nutritional information. The oldest wine label still in existence consisted of handwritten note on a simple piece of parchment tied to the neck of a bottle with a string. As glass bottles became more common, a need for labels arose. However, they were very simple and plain, in most cases consisting of only enough words to simply state the type of wine the bottle contained.

In 1896, the National Biscuit Company began selling crackers that were wrapped in wax paper sleeves and placed carefully into a paperboard box. The box’s wrapper colorfully depicted an illustration of a boy dressed in an overcoat, holding a box of   Biscuits. Functional and eye-catching? Product marketing had taken a huge leap forward and helped usher in the era of aesthetically-pleasing packaging. Since those days, plastics, synthetics, and recyclable materials have joined the ranks of product packaging options. While the scope of container choices has broadened, one thing hasn’t changed. Labeling products is more important than ever before. Not only do labels serve the role of informing the consumer about product contents, nutritional information, directions for use and potential warnings, but they also take on the huge responsibility of conveying the first impression of the product to the shopper. Simply put, labels help sell the product more than any other marketing tool.

How appealing would it be for consumers to browse products with the simple parchment tags from days of yore tied around jars and bottles? Not very, I’m afraid. Shelf appeal is an integral part of marketing a product, and labels are the workhorse in this arena. Labels are capable of jazzing up the simplest bottles, jars, cans, and packages of all kinds, and are responsible for elbowing their way past the competition that shares the same shelf space. The labels are the first thing consumers notice when shopping, and can steer the buyer one way or the other. Talk about a lot of responsibility!

Labels carry the branding identity through the design and materials employed. Consider two wine bottle labels. One is printed on traditionally textured ecru stock with the vineyard’s name printed in luxurious gold foiling sprawling atop a hand-drawn illustration of the vineyard’s chateau. Another is a multi-colored, whimsical and cartoonish design on super glossy stock with a fun and modern font. Clearly each wine label is conveying a very different message and is attempting to attract a different demographic. Labels tell stories via stock, ink and design choices. They help reinforce brand logos and mottos. They help the consumer formulate an idea about the product inside the bottle or can without actually tasting or smelling it.

The savvy labeler, however, will consider more than design when choosing labels for a product. Understanding the environment the product will be used and/or stored in makes label stock choices crucial. A stock that doesn’t hold up well when cold or wet might not be the optimum choice for longneck beer labels that will be submersed in coolers filled with ice. Similarly, if the bottle will be used outdoors in the summer, a heat-tolerant stock should be considered.

With the vast number of options consumers have today, it’s imperative that manufacturers set their products apart from the competition. One easy way to do this is by utilizing Label Works’ freeform™labels. This unique and innovative technology allows us to cut labels in any shape imaginable. While the competition is sporting rectangle and circle labels, products dressed in our freeform™ labels will immediately capture the attention of browsers.

Looking for labels that require more than just a pretty design? Label Works has the ability to create labels with barcoding,variable copy, and the ability to be machine-applied. (Angie Nessler).

Be sure to browse through our online catalog to view many of the options we offer. Call or email us for more information about product labels, or to request a sample packet of labels.

 

Corporate Identity

The visible elements of a corporate image (such as colors, design, logotype, name, symbol) that together identify and distinguish the company in the consumers‘ mind.

corporate identity is the manner which a corporation, firm or business presents themselves to the public, such as customers and investors as well as employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate business objectives. It is typically visually manifested by way of branding and the use of trademarks.[1] but also includes things like product design, advertising, public relations and the like.

In general, this amounts to a corporate titlelogo (logotype and/or logogram) and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and would include approved colour palettes, typefaces, page layouts and other such.

Corporate identity is often viewed as being composed of three parts:

  • Corporate design (logos, uniformscorporate colours, corporate website etc.)
  • Corporate communication (advertising, public relations, information, etc.)
  • Corporate behaviour (internal values, norms, etc.)